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Founded by Australian designer Grace Kelly, JOAEN is a luxury womenswear label rooted in matriarchal legacy and Australian heritage. Hallmarked by refined tailoring and thoughtful details, JOAEN reinterprets the timeless wardrobes of generations past through a contemporary lens.
From tailored dresses and elevated separates to versatile everyday staples, JOAEN's collections are designed to transcend seasons and passing trends. The label's focus on craftsmanship, structure and lasting materials offers a distinctly intentional point of view on modern luxury clothing.
At Olivela, we celebrate JOAEN's ability to carry the imprint of women before her. Grace Kelly's foundation of rhythm, repetition and ritual strikes a balance between heritage-inspired design and modern sophistication.
Discover JOAEN, luxury Australian womenswear with a polished yet effortless quality.
Make a difference with us. 20% of net proceeds supports our cause partners at no extra cost to you. Your purchase means more at Olivela.